Your Web Site in the Era of Facebook and Social Networks

Social Media Marketing

Recently, we’ve often been asked an important question by business people we meet:

Is it important to have a web site if I already have a Facebook page that reaches a lot of people or a LinkedIn profile, Twitter account or Instagram or Pinterest or a mix of these?

The answer to this question is unequivocally YES! Here’s why…

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Display Your True Colours!

Color chart

The impact of colours on your brand image. The human mind is very sensitive to visual stimuli and colours are crucial in marketing because of the emotions they trigger and the impact they create. Colours carry a message both at conscious and unconscious levels. That is why graphic designers must use the power of colours with finesse to make their designs meaningful and vibrant. With their aesthetic properties and psychological impact, colours …

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Get Peace of Mind with A WordPress Maintenance Package

WordPress Sites Maintenance Plans

Your web site is the cornerstone of your digital branding strategy. It’s a powerful tool that works for you 24/7. A quality web site is also a significant financial investment. So it becomes very important to protect that investment and make sure that your web site gives its visitors and your potential clients the best first impression at all times… Your digital branding success depends on it! Why an Annual …

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The Clothes Do Make The Man

Branding

You want to get ahead of your competition and grow your business? You first have to become aware of the power of your organisation’s brand image. Great branding enhances and promotes your business so it can be perceived as serious and professional by your potential customers. When a brand image is successfully designed, it adds value to your services, your organisation and your products. Great branding enables your organisation to …

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Why You Should Keep Hosting and Domain Name Registration Providers Separate

Web Servers

Here’s another short article about Web hosting that I wrote following several instances in the last few months where I had to help clients take back control of their domain names. The reason this was necessary in the first place is because they were using the same provider for Web hosting and domain name registration services and these providers had registered my clients’ domains in their own name…

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The Mysteries of Web Hosting Part 2

Web Servers

In the first article of this 2 part series, I gave an overview of what Web hosting is and described the two main types of hosting (shared and dedicated). In this article, I’ll describe the basic features you should look for in a hosting plan as well as the essential qualities and services a good host should have in order for you to make the best possible choice. Let’s start with these.

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5 Important Criteria for Choosing Your Web Designer

Finding a good Web design professional is not easy. It’s a very competitive arena where it an be hard to pick out the real professionals from those who jump into this complex field without mastering the craft. You have to be wary of offers that seem too good to be true… they often are! The creation of an effective Web presence requires more than just technical skills and more than the mere ability to create “pretty things”. It requires serious planning and creative and technical skills that are up to par with standards that are constantly evolving.

Whether you choose to do business with a studio or agency or with a solo professional like me, there are certain selection criteria that you should be evaluating carefully in order to take the best decision possible for your business. This article describes 5 of the ones I consider most important.

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5 Mistakes To Avoid On Your Web Site

Whether it is used to sell consumer goods, promote specialized services or offer technical support, a well designed and constructed Web site is an increasingly important part of the business strategy for organizations of any size. Whether you own a large company, a small business, a non-profit or are working solo in a micro business, your Web site can quickly become the primary mean through which your potential clients discover your goods or services offerings. It is up to you to ensure that this virtual storefront is usable and looks as professional as possible.

Here are 5 of the most common mistakes people make when building Web sites of any size which can contribute to your loosing visitors and money. Avoid them and you may sprint ahead of your competition…

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The Mysteries of Web Hosting – Part 1

In this article, I have decided to touch on a subject that may be confusing for many non-Web professionals: Web Hosting. While it is easy to understand what a Web Host does on a basic level, it can be much harder to sift through all the different options and decide which hosting service provider is right for your needs.

In this first part, I will start by giving a quick explanation of the main services that Web Hosts offer as well as the two main types of Web hosting packages you can choose. That will give you a clear idea of the concepts I will talk about in part 2 and what features you should be comparing when choosing a Web host.

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