Marie-Josée Lavigne - Zone W3 Media Design Agency

UX Design Trends Redefining User Experience in 2024

First of all what is the UX design!!? The UX design, or user experience design, is like an invisible architect behind a website or application. It ensures that everything is easy to understand and use, much like a well-marked road. When UX design is well executed, it means you don’t have to rack your brain to find what you’re looking for on a website, for example. It’s like having a …

Becoming Green… Not Just a Matter of Color

by Marie-Josée Lavigne

For us at Zone W3, like many other businesses, thinking green is important! We love our planet and aim to treat it respectfully. But how can we know what we can change in our daily life that can have a positive impact on the planet? How to make a Web and Branding agency more environmentally responsible? We wondered!

Display Your True Colours!

by Marie-Josée Lavigne

The impact of colours on your brand image. The human mind is very sensitive to visual stimuli and colours are crucial in marketing because of the emotions they trigger and the impact they create. Colours carry a message both at conscious and unconscious levels. That is why graphic designers must use the power of colours with finesse to make their designs meaningful and vibrant. With their aesthetic properties and psychological impact, colours …

The Clothes Do Make The Man

by Marie-Josée Lavigne

You want to get ahead of your competition and grow your business? You first have to become aware of the power of your organisation’s brand image. Great branding enhances and promotes your business so it can be perceived as serious and professional by your potential customers. When a brand image is successfully designed, it adds value to your services, your organisation and your products. Great branding enables your organisation to …