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For us at Zone W3, like many other businesses, thinking green is important! We love our planet and aim to treat it respectfully. But how can we know what we can change in our daily life that can have a positive impact on the planet? How to make a Web and Branding agency more environmentally responsible? We wondered!
Marie-Josée Lavigne
Display Your True Colours!
The impact of colours on your brand image. The human mind is very sensitive to visual stimuli and colours are crucial in marketing because of the emotions they trigger and the impact they create. Colours carry a message both at conscious and unconscious levels. That is why graphic designers must use the power of colours with finesse to make their designs meaningful and vibrant. With their aesthetic properties and psychological impact, colours …
The Clothes Do Make The Man
You want to get ahead of your competition and grow your business? You first have to become aware of the power of your organisation’s brand image. Great branding enhances and promotes your business so it can be perceived as serious and professional by your potential customers. When a brand image is successfully designed, it adds value to your services, your organisation and your products. Great branding enables your organisation to …
