The power of storytelling in web design and branding – Unveil your magic!

Magic Wand

In the ever-evolving digital world, where attention is scarce and competition is fierce, standing out is vital! Amidst the multitude of websites and brands trying to attract consumers, there is a tool that has the power to captivate, engage, and resonate like no other: storytelling. At the heart of every memorable brand and captivating website lies a story. It’s the thread that connects the brand’s identity, values, and purpose, breathing …

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Your Web Site in the Era of Facebook and Social Networks

Social Media Marketing

Recently, we’ve often been asked an important question by business people we meet:

Is it important to have a web site if I already have a Facebook page that reaches a lot of people or a LinkedIn profile, Twitter account or Instagram or Pinterest or a mix of these?

The answer to this question is unequivocally YES! Here’s why…

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Display Your True Colours!

Color chart

The impact of colours on your brand image. The human mind is very sensitive to visual stimuli and colours are crucial in marketing because of the emotions they trigger and the impact they create. Colours carry a message both at conscious and unconscious levels. That is why graphic designers must use the power of colours with finesse to make their designs meaningful and vibrant. With their aesthetic properties and psychological impact, colours …

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The Clothes Do Make The Man


You want to get ahead of your competition and grow your business? You first have to become aware of the power of your organisation’s brand image. Great branding enhances and promotes your business so it can be perceived as serious and professional by your potential customers. When a brand image is successfully designed, it adds value to your services, your organisation and your products. Great branding enables your organisation to …

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