Finding a good Web design professional is not easy. It’s a very competitive arena where it an be hard to pick out the real professionals from those who jump into this complex field without mastering the craft. You have to be wary of offers that seem too good to be true… they often are! The creation of an effective Web presence requires more than just technical skills and more than the mere ability to create “pretty things”. It requires serious planning and creative and technical skills that are up to par with standards that are constantly evolving.
Whether you choose to do business with a studio or agency or with a solo professional like me, there are certain selection criteria that you should be evaluating carefully in order to take the best decision possible for your business. This article describes 5 of the ones I consider most important.