If you want your website to be found by potential customers, you need to make sure it’s optimized for search engines. This process is known as search engine optimization (SEO).
Here are 5 things you should be doing to improve your SEO.
- Use short and meaningful page titles and headings.
If your website has multiple pages, take a look at the page titles and headings you are using on each page. Do they clearly explain what a customer will find on that page? Will your titles help visitors find the content they are looking for? Try to use the words they would use. - Provide useful product or service information.
Think about what types of information would be useful to customers considering your offerings. This could include selections of your products or services, how much they cost and, if relevant, how much inventory you have or delivery options. Make sure that this information appears on your website so that people who visit have a complete understanding of what you offer. - Publish high-quality content.
The main mission of search engines is to help people find answers to their questions. So your best strategy to get lots of traffic is to create compelling content—blog posts, videos and photos—that provides quality information to your readers. Make sure to update your content frequently so your web site remains relevant. - Find the right keywords.
Think about the words your clients are likely to use when looking for your products or services on the web. - Measure results.
Google Analytics and similar tools will provide you with more information on the SEO performance of your site and tell you more about your visitors—how they found your site (search engine, referring website, etc.), their geographical location and how long they stayed on the site and on each page. This will become your ultimate tool to boost your SEO and see if any changes or additions you make have the impact you are hoping for..
If you need help improving your SEO, give us a call!
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